In this era of information, the web presence of a business is significant. Customers are always inclined towards convenience, and that is true about having a web presence of information and for online purchases as well. Getting your website up and running is equally important for small businesses as it is for well-established large companies because customers are actively looking for the online presence of the business, be it of any type.
According to Techcrunch, 79% of US citizens buy from online stores. In a 2017 Total Retail Survey done by PWC, 71% of Chinese prefer to buy toys online, 37% of global buyers prefer to buy cosmetics online, and 60% of global buyers purchase games, movies, and books online.
Unfortunately, most of the small businesses still don’t have a website to promote and sell their products or services. This trend is changing a lot as companies are turning towards getting their website developed.
Below are 7 reasons why every small business should have a website.
Nowadays, an increasing number of customers search for their desired products or services online. With a website, your business can gain higher credibility. If you don’t have one, you may lose many of your potential customers to your competitors. Just having a website developed is not enough for gaining credibility, the Website design should be professional and appealing, which is more important if you have a small business or have a lot of competition.
You may be thinking that launching a business website is a significant investment and your business can’t afford it, which is, in fact, not true. The truth is that once your site is up and running, it won’t cost you much.
With a limited budget, you can reach a lot bigger audience compared to an expensive newspaper advertisement. A website is the cheapest means of promoting your business.
3. Provision of information
Your website will work like a catalog or brochure offering valuable information to your clients or customers. It is also a lot easier to update a website and additional information about your latest products and services. On the other hand, traditional print material costs a lot more time and money to achieve the same purpose. With a website, you can update your customers with the minimum possible time.
Websites are always available, offering the convenience of browsing through all of your products or services even when your business is not reachable physically. It is an ideal selling point in today’s busy lifestyle.
Your website acts like a parallel business point where buyers from all over the world can check out what you offer. An elegantly developed website with appealing web design is an ideal place for showcasing your products to the whole world. With an online presence, you can target a much bigger market, which is impossible with a traditional approach.
Irrespective of the type of products or services you offer, a beautifully developed website provides an excellent means to showcase your work. You can include your image gallery, portfolio and client testimonials to let your potential customers know what makes you stand out from the crowd.
It takes time to provide potential customers with information through emails, brochures, or phone. However, if you have a website with an online catalog, you can offer tons of data within seconds. As soon as your website is live, the complete information will be available to your customers with a few clicks, saving you plenty of time.
So, these are a few solid reasons why every small business should have a website developed. If you don’t have one, make sure you check out some good web development companies or hire our team to get your website up and running.